luxury journal

The Bugatti Divo

Bugatti is a luxury brand without rivals or compromises.  The power of the brand is not only its history but also its vision for the future of ultra-luxury. Since the introduction of the flagship Chiron, the French brand has redefined the hypercar space. Following the new appointment of its new president, Bugatti has been doing a new series of special editions that has captivated the imagination of the world ultra-high net worth individuals.

The Bugatti Divo was the first special series car to be previewed and released by the brand. The Divo was inspired by fighter jets and looks the part as well. Limited to just 40 units at us$ 6 million, all of the allocated units were actually sold before the official unveil. The Divo utilises the same w16 engine as the Chiron but the core engineering was on lightweight materials for delivering a quicker more nimble driving experience on the race track. We love the design philosophy behind the Divo and feel that this is one of the best designed hypercars on the global market today. Most of the cars however have been purchased as a luxury investment and therefore we wont be seeing many on the roads.

ASTON MARTIN DBX

The all new Aston Martin DBX luxury suv has started being delivered to customers all over the world. The newcomer to the luxury British brand has been well received by the luxury market. Now that Aston Martin is back in Formula 1 thanks to its new owners, the brand has an all new platform to market its products to enthusiasts. We have already seen Sebastian Vettel appear in a few adverts which has seen much fan excitement on youtube and other social platforms. This is only going to increase the demand for all Aston Martin cars, especially its suv. We have spoken to a few UHNWI who already own or have driven the other VW group suv's like the Lamborghini Urus, Porsche Cayanne and the Bentley Bentayga and what most have said is that all of these VW group suv's drive exactly the same, they feel like the same vehicle. That is the product of platform sharing. This is not the case with the DBX because it is based on an all new bespoke platform, which means that it has a unique driving dynamic that plays in the vehicle's favour. We love the DBX's styling as it looks like no other suv on the market. The interior is typical Aston Martin with its highly crafted look and feel. With new management team at Aston Martin headed by former AMG boss, the brand and company is in for a winning streak.

LEXUS ELECTRIFIED 

Lexus has just unveiled its LF-Z concept in a brand showcase. Previewing the new design language of the Lexus brand with the brand committing to releasing 20 new models by the year 2025. The model's concept name Z has a reference to zero, for zero emissions. Previewing its electric ambitions this is the car to take the fight to Tesla. Although this concept was shown it may be a few years away from production. The styling however does hint at the new design language of upcoming models which will debut this year. The first model we suspect is the all new Lexus NX compact crossover. The suv that the luxur market is highly anticipating is the LF-1 concept suv which will eigther be called the LQ of LF. The stunning concept recieved the same enthusiasm as the concept Lexus LC500. Reports suggest that it will be positioned to compete with the likes of Porsche, Lamborghini and Bentley. Based on the styling of the concept LF-1 the production vehicle is going to be one of the best looking and highly desirable suv's on the market. We look foward to see the all new models that lexus has planned including the new LX body on frame suv based on the upcomming Toyota Land Cruiser 300, which will be positioned as a flagship luxury off road vehicle.